TAMPA PPC AGENCY

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PPC

Pay-Per-Click Advertising

More than 60 percent of people searching on Google click on the paid ads when searching for a product or service. So, if pay-per-click isn’t part of your online marketing strategy, you could be missing out on some prime opportunities to direct traffic back to your website and boost conversions.

While a smart SEO strategy is essential for long-term success, there are times when more immediate results are needed or desired. This is where pay-per-click comes into the picture. If you’re new to PPC, the Vantoro Marketing team is here to help you explore the possibilities with Bing and Google Ads (previously known as Google AdWords).

Our Pay-Per-Click Services

With PPC, highly focused ad content is presented via platforms like Google and Bing Ads in a way that’s designed to drive traffic back to your site – or a designated landing page – more quickly than what can be done with organic SEO and similar types of online engagement alone. The way this done is to put together a properly optimized paid advertising campaign. We provide all of the services you’ll need to research, plan, and prepare paid campaigns and manage them effectively.

Harnessing the Power of Paid Ads

Your initial investment with pay per click will depend on several factors, such as the level of competition for your target keywords and your goals. In some cases, it’s entirely possible to use less-competitive keywords that can still produce the results you want to see.

Other times, it makes more sense to bid on more competitive keywords like “personal injury attorney” or “Italian restaurant” to tap into popular search volumes. Yes, this often means more of an upfront investment. Even so, a well-designed paid ad campaign with popular search terms front and center could lead to a big boost in conversions, phone calls, productive leads, or foot traffic if you are targeting local searchers.

Regardless of your specific marketing goals and available budget, we’ll help you reap the rewards of pay per click, some of which include:

• Only paying for clicks
• Gaining better control over your advertising costs
• Analyzing ad performance in real-time
• Increasing brand recognition
• Boosting website traffic
• Improving results for your remarketing efforts

Detailed Keyword Research

Your campaigns will only be effective if you are targeting the right searchers with the right keywords. With our in-depth keyword research, you’ll be able to distribute ads that maximize your reach and optimize your ROI. We’ll also carefully track how your keywords are performing so appropriate adjustments can be made.

Cost-Effective Landing Page Optimization

Are you getting clicks from your ads but not conversions? The problem may be with your landing pages. In order for paid ads to be effective, you need to have a landing page that’s designed to match the purpose of your ads. Our marketing experts will ensure that your landing pages are prepared with a clear purpose in mind, such as offering an easy-to-fill-out contact form, and fully optimized to encourage conversions.

Customized Ad Creation

Paid ad performance is largely based on the quality of your ad copy and the way your ads are created. The Vantoro team will help create paid ads that are relevant to your intended audience, attention-getting, based on your specific goals, and designed to encourage clicks. For example, taking advantage of expanded text ads for Google and Bing could up your click-through rate by providing more information for searchers.

Also with ad creation, we’ll ensure that advertising guidelines established by Google and Bing are followed. Doing so increases your odds of enjoy non-interrupted campaigns likely to meet your goals. Comparison testing is just one of several methods we can use to determine the ad structure that’s right for your paid campaigns.

Our Approach to PPC Reporting

With paid ads, we can give you proof of ROI with detailed, customized reporting. While both Google and Bing have built-in data tracking tools, we think you deserve reporting that’s even more personalized and detailed. This is why we’ll give you monthly reports that show how your campaigns have performed during the prior month. We’ll go a step further and offer suggestions on what you can do to improve or fine-tune your strategy for the next month.

PPC Experts at Your Service

Achieve your Google and Bing Ads goals in a way that’s more productive and budget-friendly by partnering with Vantoro. Our Google Ads’ certified specialists are ready to help you set up campaigns aimed at your target audience in a way that’s good for your bottom line.

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